Audience
Explain the effect of technology on print newspapers (4 marks)
- News on technology such as websites, apps, social media has increased. This convergence will therefore make the printed copies decrease and over time could be completely abolished as technology is much more common and used by a range of different audiences, and printed newspapers are becoming too expensive. Also there is an effect on the advertisement as there is limited space for adverts online whereas on printed newspapers there is unlimited spaces which allows more income for the paper as they are paying for their adverts to be shown.
- Although The Observer online follows the structure of the print edition, there is a greater prominence for the lifestyle, food and sport sections that are otherwise kept out of the main section of the print newspaper.
- there is also a higher proportion of photography and headline on the homepage compared to the front page.
Why might this be? How does this target different audiences?
- the sport section can attract a male audience. This is because the colour of the sport section is blue and is typically associated with men. Furthermore, the lifestyle section is in pink which is typically associated with women.
Traditionally, people who read audiences were passive. They could choose what newspaper to buy and could always write tot the editor, but would accept the messages.
Online newspapers attract a far more active audience. The website itself has a little user-generated content and audiences are limited to responding to journalists... although they cab do and tend to debate.
The twitter and Instagram feeds offer content for response.
Remember that neither is moderated, there is much more opportunity for trolling on these feeds, but they encourage a shorter audience attention span which can discourage debate.
On the 'comment free' website, Twitter and the Observer's online website, they all co-enside with each other they all show the same articles. However on Instagram there are more articles that are more targeted to the audience that uses Instagram such as this about celebrities that wouldn't be interesting for the actual website which is viewed by a different target audience.
- News on technology such as websites, apps, social media has increased. This convergence will therefore make the printed copies decrease and over time could be completely abolished as technology is much more common and used by a range of different audiences, and printed newspapers are becoming too expensive. Also there is an effect on the advertisement as there is limited space for adverts online whereas on printed newspapers there is unlimited spaces which allows more income for the paper as they are paying for their adverts to be shown.
- Although The Observer online follows the structure of the print edition, there is a greater prominence for the lifestyle, food and sport sections that are otherwise kept out of the main section of the print newspaper.
- there is also a higher proportion of photography and headline on the homepage compared to the front page.
Why might this be? How does this target different audiences?
- the sport section can attract a male audience. This is because the colour of the sport section is blue and is typically associated with men. Furthermore, the lifestyle section is in pink which is typically associated with women.
Traditionally, people who read audiences were passive. They could choose what newspaper to buy and could always write tot the editor, but would accept the messages.
Online newspapers attract a far more active audience. The website itself has a little user-generated content and audiences are limited to responding to journalists... although they cab do and tend to debate.
The twitter and Instagram feeds offer content for response.
Remember that neither is moderated, there is much more opportunity for trolling on these feeds, but they encourage a shorter audience attention span which can discourage debate.
On the 'comment free' website, Twitter and the Observer's online website, they all co-enside with each other they all show the same articles. However on Instagram there are more articles that are more targeted to the audience that uses Instagram such as this about celebrities that wouldn't be interesting for the actual website which is viewed by a different target audience.
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